Blockchain gaming powerhouse, Animoca Brands, believes that acquiring mainstream games with loyal players and exposing them to the benefits of blockchain and distributed ledger technology (DLT) is the best way to attract new audiences into crypto.
Yat Siu, the chief executive of Animoca Brands, to learn about his firm’s strategy for bridging the gap between the mainstream gaming and crypto worlds.
Animoca Brands has quickly emerged as a leading firm within the crypto gaming sector, securing a global licensing agreement with Formula 1 ahead of its F1 Delta Time release, and announcing a $3 million initial exchange offering (IEO) for its title The Sandbox on Binance’s launchpad last week.
“When we do acquisitions, we’re not buying companies that are necessarily blockchain-related,” Siu said. “When we acquired the company Excel, it was a traditional mobile game developer that had the Sandbox game that wasn’t yet fully on blockchain, although they had the vision to go there,” he continued.
“We’re not just acquiring a talented team that could make stuff on blockchain, but we are also acquiring customers that already play the game — and these are gamers that we can transfer over.“
A stake in a game’s success
Siu emphasized that Animoca’s seeks to acquire games that “already have a captive audience that is already generating revenue [and] already loving the product as it is.”
“Ownership allows [gamers] to actually have a stake in the success of the game.”