Major cryptocurrency exchange Binance is deepening its presence in two major emerging markets, India and Indonesia.
Both fiat currencies will be available against Bitcoin (BTC), Ether (ETH), Tether (USDT) Binance Coin (BNB) and Binance Dollar (BUSD) via the platform’s site and mobile app.
Laying the foundations
Well ahead of the recent improvements in India’s crypto regulatory climate, Binance had already begun to pave the way towards extending its services to the country’s 1.3 billion people.
In November, the exchange acquired a well-known Indian crypto exchange, WazirX, which enabled Indian users to place orders directly on Binance’s flagship platform to purchase USDT against INR.
Notably, back in mid-2018 — when the Reserve Bank of India’s (RBI) controversial ban on banks’ dealings with crypto-related firms was still in force — WazirX had been forced to transform its business model into a P2P platform so as to avoid in-house crypto-fiat conversion.
In parallel, Binace’s educational arm, Binance Academy, was officially rolled out in a Bahasa Indonesia version in February 2019. In comments for today’s announcement, Binance CEO Changpeng Zhao — better known as “CZ,” said:
“India and Indonesia are two of the largest emerging markets with tremendous potential in crypto adoption, and we are pleased to empower the massive population with easy-to-use crypto access.”
P2P trading on Binance — designed for both consumer-to-consumer and business-to-consumer use — now supports 20 national fiat currencies.
The exchange moreover claims that over 200 P2P merchants worldwide are now using the platform, where they can access merchant-tailored benefits — such as zero fees on security deposits and targeted customer support — to boost their profits.
New offerings, new regions
Earlier this month, Binance announced its acquisition of crypto data site CoinMarketCap, one of the industry’s most well-known platforms.
The exchange has continuously expanded its fiat gateways in recent months, currently supporting crypto purchases with credit cards in over 50 jurisdictions.
Speaking to reporters this week, CZ said that Binance prioritizes working with domestic exchanges “that have existing banking relationships, which enable them to accept trading in local fiat currencies.”
This spring, Binance and WazirX announced the launch of a $50 million fund aimed at fostering blockchain development in India.